Bill has been a member of the technology and publishing industries for more than 25 years and brings extensive expertise to the roles of CEO, CIO, and Executive Editor. Most recently, Bill was COO and Co-Founder of CIOZone.com and the parent company PSN Inc. Previously, Bill held the position of CTO of both Wiseads New Media and About.com.

XFRM Publisher, Roger Green, is a former CEO, COO, CIO and CTO. His wide-ranging experiences often involve leadership of strategic, innovative  and even transformational projects. A pioneer in web publishing, Roger first produced his blog, "Surf’s Up!"  in 1994. Ten years later Roger co-founded and was Managing Partner of Cullinane & Green, Inc. where he co-hosted the "Cullinane & Green Report" — the first podcast series dedicated to business technology. Over a million downloads of the series were served in the first two years. Later, as the Executive Editor for PSN publications Roger conducted hundreds of in-depth video interviews with leaders shaping the future of technology and business. Guests included such industry notables as Tony Scott (CIO of Microsoft), Vint Cerf (co-inventor of TCP/IP and the Internet) and Tim O’Reilly (publisher). As co-founder of Applied Transformation, Inc. and Publisher  of  XFRM, Roger is now focusing his attention and uniquely authentic interview style on the topic of Transformational Leadership.